Al though stats do not always portray the real value of things, we will see what some of the numbers are. Since 2008 recession, marketers are looking for innovative and effective marketing ideas. Online is saturated with variety of seo, email marketing, reputation management, list goes on. Word of mouth and keeping customers are relatively old concepts, but is now looked upon as the most important part of any business marketing these days, and for a reason:
20-50% of the purchases are made because of word of mouth
negative word of mouth is rare, most online reviews are positive 82% of people use Google search to look up reviews of a product or service before using their credit card Word of mouth budgets in most of the Fortune 100 corporations has tripled over last 2 years. (from Forbes)
...........and many more..... ..above all.................................Word of mouth IS NOT LUCK
These facts suggest that local businesses have to change the way they have traditionally looked at online marketing. Businesses cannot ignore word of mouth because it is the most trusted form of marketing known to human kind (Yes! remember how families found out about new restaurants? Yes, from neighbors, and these days everybody is connected online).
Yes, it really can. Businesses need Internet presence more than ever now. The breadth of services that are present online can confuse a business owner. Word of mouth marketing utilizes existing customers of business and turns them into marketers. It creates loyal customers and helps businesses improve their process and identify areas of improvement by listening to their customers. Keepcustomer simply establishes and implements word of mouth for your business.
It is about finding the fans of your business who will be ready to do it for you. It is about identifying tools to make your customers job easier to voice opinions online or offline. 1 online review for your business is seen by thousands of potential customers. Making sure that the negative word of mouth is backed by positive feedback from new customers is the way to go for every business, and it can only be done by customers. So keeping customers and using them for your business is imperative.
Your customers voices bring you new customers, and is probably oldest form of marketing that has existed. In a sense it is not even marketing. It is effective because it just works and is really inexpensive compared to other marketing efforts that need large budgets, plans and they rarely work. Word of mouth is inexpensive because it involves working with customers which is always a plus for any business regardless of whether that helps them market or not. It is sustainable because business always has customers (unless you are out of business) and customers always bring new customers. It is in fact so reliable and affordable that world's largest corporations and brands are using it to create huge fan base for their businesses.